At the Bespoke Home 2022 event, the brand unveiled an impressive range of new smart and elegant appliances, all destined to make users’ lives easier using AI, while also saving energy. The Bespoke range includes some of the best french door refrigerators (opens in new tab), vacuums and air purifiers. Samsung has also announced new high-tech ovens and dishwashers coming soon in Europe, and the AI washer and a dryer that will be available in the US this summer. “This year, we are excited to build on our vision by offering consumers more ways to be self-expressive, experience the connected services and live more sustainably at home with Bespoke," said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics.
What is being launched, and when?
Some of Samsung’s Bespoke Home range is already available to buy in the US. You can grab one of their flagship customizable fridges, choosing from French Door and Bottom Freezer and from a range of 12 beautiful colors and two finishes (steel or glass). You can also choose a fridge with a Family Hub Panel, a touchscreen that lets you do anything from checking your video doorbell, giving instructions to your smart assistant, making a list of what’s in your fridge and setting expiry date reminders. In May, the brand announced an option to further customize fridges for US customers, giving them the option to print their own designs on their fridge doors. The MyBespoke custom design panels will be available later this year. Samsung is also bringing AI-powered solutions to the laundry room with a brand new washer dryer combo, which will be launching in the US in July 2022. The Bespoke AI washer will feature an impressive 5.3 cubic ft capacity and the brand’s patent AI OptiWash system to optimize the amount of water and detergent needed to handle each load of laundry. The washer will be available in Brushed Navy, Brushed Black, and Silver Steel, with the Forest Green shade coming in October 2022. The Bespoke dryer uses AI Optimal Dry to monitor your clothes’ water content and optimize the cycle accordingly. The Advanced Moisture Sensor adjusts the temperature and length of your drying cycle according to your clothes’ level of humidity, saving precious energy during your daily chores. The new washer and dryer also feature a Smart Dial that saves your favorite washing and drying setting for ease of use. And for busy professionals and families, the Super Speed Washer and Super Speed Dryer features can make your clothes ready to wear in just an hour! All of these appliances will be controllable through Samsung’s new connected hub, SmartThings Home Life, which is launching this June globally. The hub will enable users to personalize their appliances and control them remotely, and encompasses Cooking, Energy, Clothing Care, Pet Care, Air Care, and Home Care.
Our first impressions
The specs are impressive, but what did we think of Samsung’s latest Bespoke Home launch? We got up close and personal with the appliances to give you our honest opinion. As we’ve come to expect from the brand, the products are beautiful and sleek, allying high-tech features and great design. We love the vibrant and original new colors available for the Bespoke fridges, which will add a pop of color to any kitchen. The new washer and dryer look similarly premium, with a brushed finish and elegant color options. Green and navy aren’t colors we’re used to seeing in washing machines, and we were big fans! All of the appliances come with highly responsive LCD screens and touch panels which make using them an absolute pleasure. Samsung is all about making people’s lives easier and reducing pain points, and we’ve got to say, we think they’ve achieved just that. The sheer amount of functions packed into the SmartThings hub is really impressive: from cataloging what’s in your fridge to sending recipes over to appliances (a function only available in Europe and Asia, for now!) to checking on your laundry, you can simplify your life and make chores a delight with the Bespoke Home range.
